Cognitive Dissonance in Campaign Coverage and Public Knowledge


January 16th, 2008

According to PEW Research 40% of Americans in a new survey say the media spends too much coverage to the 2008 presidential campaign. At the same time only 49% could name both winners of the Iowa Caucus.

Other interesting insights from the study:
- Americans over the age of 30 are more than twice as likely as those under 30 to know both winners in Iowa.
- More Republicans (45%) than Democrats (32%) say that the press is paying too much attention to the campaign.
- Republican voters were far more able to name Huckabee (61%) than were Democrats (45%) or independents (51%). Yet, reflecting Obama’s greater visibility, even among Republicans more could name Obama as the Democratic victor than Huckabee as the GOP winner (76% vs. 61%).

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