In an interview given to the Observer Clinton message maker Mark Penn said “I think that people misunderstand” discussing the Clinton campaign, his role and the message.
“The campaign has been about big goals, health care, ending the Iraq war, new energy, the future,†he said. “There was a misunderstanding that this campaign was about small things. It never was. If anything, the Obama campaign has microtargeted constituencies.â€
Is it just me or is that one of the dumbest statements ever produced by someone powering a campaign? It is his job to MAKE US understand what the candidate is running on and why we need and want her to be our president. It is not our job as voters to try and interpret the campaign message and figure out why the campaign exists. If Pepsi doesn’t give me a prospectus, market share data and a future earnings report in their advertising, they give me a vision of the product that makes me think it is delicious, popular and more worthy of my dollar than their competitor.
Also “microtargeted constituences” to me reads “finding voters and giving them a reason to turn out” and it’s something the Clinton campaign may want to try.
From the piece:
Leon Panetta, who served as chief of staff in the White House from July 1994 to January 1997, told The Observer’s Niall Stanage in an interview this week that Mr. Penn “is a political pollster from the past.â€
“I never considered him someone who would run a national campaign for the presidency,†Mr. Panetta said.
From an anonymous campaign source discussing an internal meeting about message:
“I think you need to show a little bit of humanity,†said the aide.
Mr. Penn interjected. “Oh, come on, being human is overrated.â€
“Everyone laughed and it broke the tension, and even he had a smile on his face,†said the source. “But it said a lot because it seemed to really encapsulate a viewpoint.â€
For more quotes containing lack of faith, questions about Penn’s judgement and shots at his organizational prowess along with long-shot deflection by the pollster in an attempt to justify and re-imagine a pretty tarnished record, check out the full article.