McCain Grows Media Team
March 25th, 2008
From The Fix:
Presumptive GOP nominee John McCain is vastly expanding his campaign media team — bringing in a number of the leading consultants as he prepares for the general election.
The media operation, which will be known as Foxhole Productions, is adding three media consultants — Fred Davis, Chris Mottola and Cesar Martinez to the original group of Mark McKinnon, Mike Hudome, Justin Germany and Mark Salter.
In addition to the core group of media consultants that comprise Foxhole Productions, a separate group of advisers — known as the McCain Ad Council — will serve as outside thinkers and strategists to the media effort.
That group is chaired by Las Vegas mover and shaker Sig Rogich and Texas-based consultant Lionel Sosa. The MAC — as McCain insiders refer to the Council — includes Jim Farwell of the Farwell Group, Kathy Sosa, Paul Brabender of BrabenderCox, Paul Wilson of Wilson Grand Communications, Jim Innocenzi of Sandler-Innocenzi, Bob Wickers of Dresner, Wickers & Associates, John Gautier, Alex Castellanos of National Media, Myra Adams, Harold Kaplan (a copy-writer who worked with the Bush team in 2000 and 2004) and Richard Price, a senior marketing and advertising official with CVS.
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