Found via Political Wire, in addition to hitting the major news networks and doing traditional media interviews this Friday to reject Jeremiah Wright’s outrageous 9/11 comments, he also released a video directly to the Internet and at the end urged everyone who viewed to spread it.

Everyone rolls their eyes when a candidate mentions their Web address but the odd thing is, it works. Mentioning the site on TV actually leads to people going. Likewise simply asking viewers to forward on is a great way to create action. Political communication, as well as advertising and all forms of persuasion, is about moving people to action. No better way than to tell them ask them to do what you want.

Well played!