Why You Shouldn’t Be Watching Polls
July 14th, 2008
From this point on I won’t be reporting on polling data on this site, not until after both conventions are done. While polling data makes for interesting fodder for television news, the opinions of three hundred to a thousand surveyed previous voters across the nation in July is a very worthless indicator of how over 100 Million eligible voters will cast their ballots come November.
If you must watch polling data here is my advice, simply focus on state-by-state polls. While the sample sizes are still way too small to be representative you are at least looking at a smaller target population to begin with. Beyond the pure numbers though, look to see what people are thinking and saying, what they feel is important because those are the indicators the campaigns will use to shape their policies in the coming months.
Try and hold off until AFTER the conventions. This is going to be an election the media is going to try a billion times over to call but it is unique in many ways. No incumbent, no VP, an aging Senator, a black Senator, two Wars being fought, economic distress, a Congress with a lower approval rating than a very unpopular president, we just don’t know.
In addition the issues discussed over the summer are almost never the issues covered in October. While everyone is declaring “economy, economy, economy, Iraq” it is typically gay marriage, flag burning, Elian Gonzalez, Confederate flag, infidelity charge issues that drive people to polls. So as you watch polling and you watch candidates know that a lot changes.
Most Americans, those in the center and the suburbs and rural parts of this nation, don’t make their minds up until after the conventions, the debates and the bulk of the coverage is over. They decide in the final weeks and days and they do it with a gut feeling of whom they “like” more or which candidate shares their values or their vision for that time and place.
So in short not one bit of the polling matters. All we know is that the president is unpopular, the World is moving rapidly and everything we think we know will change.
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