The Quick & Steady Implosion of the Clinton Campaign?


January 8th, 2008

With tales of internal fighting, talk of disbandment, and rumors of firings yesterday the buzz that the Senator Clinton’s presidential campaign was dead in the water was already apparent at the start of the day. Things continued to get worse and they don’t seem ready to stop.

There were already reports that Former President Bill Clinton was speaking to rather light crowds. It was to one of these crowds that the President said of his wife “I’m sorry. I can’t make her younger, taller, male” on Sunday night. It was reminiscent of something the wife of candidate John Edwards said a few months ago, “can’t make John black or a woman”. The statement did not play well when Elizabeth made it for her husband, what made Clinton think it would work for him? Sure the crowd laughed but the headline looked petty and desperate.

Then Clinton pulled another stunt, answering a phone call from his wife during an event. Sound familiar? Rudy Giuliani pulled the stunt, twice, in previous campaign events. Again it was a moment that did not work for Rudy, was Bill simply trying to be funny? If so, it too fell flat and wreaked of desperation.

Perhaps the biggest news that came off the trail yesterday was a breakdown moment for Senator Clinton. While talking to a group in New Hampshire, she began to cry. Some think it was an honest emotional moment brought on by the question, some argue it was an honest human moment brought on by a lack of sleep, some thought it was a campaign stunt that fit into the sense that Clinton needed to show a more passionate and human side.

Whatever it was the moment spread through the Internet. It was quickly seized upon by John Edwards who made a remark that a president has to be tuff and intoned that her being emotional was a sign of weakness. His wife took a more human approach and noted how the campaign trail was wearing everyone down. Obama took the same stance and before long John lightened up a little too.

The moment may be a much larger sign though. It is most likely unstoppable, Clinton could lose New Hampshire. Reports are that Unions and some Senators are moving to become Obama supporters. If she loses it seems unlikely Clinton will take a win in South Carolina or that the media will cover these wins as anything less than the rise of a freight train in the Democratic Party. Undoubtedly the media will turn and begin questioning Obama, but that may not happen until Clinton is gone.

In this, Clinton is hurt by one of the largest advantages she has, a media that loves covering every aspect of her and her husband’s lives. They cultivated this movement in the campaigns War room at the very start of the 1990’s. John Edward’s can barely buy attention from the press, yet every step, every emotion, every word Hillary Clinton says is being covered, speculated upon, endlessly. That is now her greatest weakness as the no doubt exhausted candidate, who does not have the luxury of being fueled by the adrenaline of a win, continues to say and do things that help seal her demise.

Clinton chose to run as the experience candidate in a change election. John Edwards was able to mold her message changes and elusiveness on some issues into the continuing national narrative that the Clinton’s are less than truthful. Now as she attempts to change her message again, from ‘experience’ to ‘experience and change’, it not only seems too little too late, it plays further into the less than truthful side of her public persona. Worse as Obama is seen as the candidate bringing the nation together, she is seen as the candidate trying to tear it apart.

The most recently example of this is the campaign’s foray into using Civil Rights iconic images to try and paint Senator Obama as, put simply, a piker. It is one more example of how the campaign is coming off as desperate, out of touch and how the tide is turning against Clinton.

It doesn’t have to be the end this way or at this moment. With plenty of large states full of supporters sitting there, waiting to take their turn on Super Tuesday, it is possible Obama might not sweep them all. It is also possible he himself will say or do something so resoundingly and universally considered stupid, that his chances will end. With each passing day, that seems less likely and with only a few weeks to go the changes are even less.

Clinton does, as some in her campaign are reportedly saying, need to consider her larger brand. She doesn’t want to be perceived as someone who stood, suicidal, in front of a freight train, one that some hope will unite the party for victory. Watching the Clintons for as long as we all have, who knows if those kinds of considerations even come to their mind.

The Clinton campaign is imploding, it seems obvious to us all. The question is, can they stop it and find that most coveted spot in media and political attention, that of the resurrection, or will they simply be destroyed by their own weight and give in to defeat?



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