Interesting read from the L.A. Times.

Here is some video to follow it up.

After Web video pitted John Kerry against John Kerry in 2004 (which the Kerry campaign in my opinion and almost every other thinking persons opinion, did a horrendous job of responding too) I have to say that McCain and others (look at how Mitt Romney is being bombarded with his own words) need to get out there and put together a comprehensive message on the Web and do it fast. In 2004 John Kerry was his own worst enemy and thanks to the endless hours of C-Span footage Senate candidates face a rough road ahead as their words are not just in the public record, they are in striking video and available for all.

I have always hated how 24/7 and broadcast news have endless hours of video of candidates much of which shows them saying the complete opposite of what they have to share at the current moment. Most of that video just stays in the vault allowing anyone to say virtually anything without every being checked by their own reality.

The Web (and comedy programs like The Daily Show) is changing that and candidates are going to have to quickly adjust. I like Senator McCain a lot so I hate seeing it done to him BUT it is still nice to see technology used this way.