Follow-up to Candidate Site Logins


August 24th, 2007

As a follow-up to a previous post I wrote about logging into democratic candidate sites and logging into republican candidate sites Luigi Montanez from Leftmost Bitwrote me the following:

While I agree with you that all the candidate sites should have a login link
on the frontpage, it’s not as disastrous as it may seem. The reason they
haven’t really bothered is because the frontpage is never a driver to the
actions that require an account (event RSVPs, group joining, blog post
writing). The fact of the matter is that call to action emails are still the
main mode of getting activists to their site, and when they send those
emails they link to a specialized landing page that’s much more
user-friendly than stumbling onto the front page will ever be.

I don’t disagree that the most likely point of entry for those who actively use the accounts is through the action alert e-mails or through their community spaces. With that said I don’t think candidates should ignore the main page. Having a domain name that is easy to remember like barackobama or hillaryclinton.com is valuable because it is easy to remember. If I am on a friends computer or traveling or at the library etc. I should be able to sit down, type in the candidate name and not have to navigate around for what I need.

With that said Luigi highlighted a WONDERFUL point and I wanted to share.



Posted in Election 2008, Tech 2008 | No Comments »

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