A good sign that things are starting to heat up in the presidential race. Honestly I think most of the campaigns, up until now, have been doing a fairly decent job with keeping e-mails sparse but noticeable. I most often get messages from John McCain and they are usually pretty succinct and to the point (give us money, we are not in shambles, give us money).

I am using e-mail for a much different purpose than most of those who are probably subscribed. I skim the various fundraising messages to see if anything is new, it usually isn’t, then I delete. I rarely follow the links inside because I’ve already heard of whatever topic they are jumping on and I am not interested in giving money. So I am not the best judge of their effect.

With that said I have heard they are a good way to drive traffic to specific places and as action alerts for things happening in community sites I have to believe they are effective. I just personally see them as more junk in my inbox and now that we are getting close to the primaries I am sure I will be seeing plenty!